This is how
We consider this to be any production which involves a camera which is done A-Z by Lapino Albino: reports, documentaries, event videos, company presentations, interview videos, corporate branding, commercials, social media videos, …
It’s a great way to connect with your audience as it often shows people. And as a human we can relate easier to another human being. This aspect is something to consider when thinking about your video concept. Nobody likes to see an empty restaurant. It’s almost the same with a video.
It does mean we need to come over and do a shooting. Luckily, we really like to get out of our rabbit hole!
Brussels, Antwerp, Leuven, Charleroi, anywhere in Belgium! But we also like to operate further from our home base: UK, Netherlands, France, Germany we even had shoots in Ukraine and Ireland.
Of course, there can be some animation in these projects as well: key words, titles, visuals and graphics, …
“To animate” means “to bring to life” and it really is just that! It all starts on paper or digital tablet where we create characters and then we bring them to life to play in a video. Animated characters can take on any role, they can be in any setting whenever we want, and they can do things that are (nearly) impossible in reality.
This gives A LOT of creative freedom! Anything you can imagine we can visualize. With animation, any story, no matter how complex, can be told in a simple, comprehensive way. The characters let your audience connect to your message and will make the video more alive.
We’ll create a universe with different places, characters, etc. There really are no limits except for time and budget. The length of the video, the style and the number of visuals to be created are the main parameters to calculate a quote. Ideally, we would receive a budget range with the briefing when starting up an animation project. This way you ensure you will get the maximum out of your budget.
Motion design uses graphic design principles to video production. You can compare this with an animated poster where all visual elements together illustrate the message of the video. Animation techniques are also applied but characters are seldom seen or are less animated or even inert in this kind of videos.
It’s a more informative style where the human aspect is less important. Motion design is a great way to explain a new process or a workflow, or to transform a rather boring PowerPoint presentation into something dynamic and entertaining.
These videos are very often accompanied by a voice-over which is illustrated with the different visuals and logos. The style can be completely personalized to the visual identity of your company or adapted to your target audience. As with animation, there is a lot of creative freedom. So why not use it?
VFX, Grading, Sound Design & Post Production
As audiovisual professionals with many years of experience, there are few challenges we didn’t encounter yet. We’ve worked on international projects with other production companies on special effects, video shootings, interviews, live streaming on events, 3D stereoscopic projection, …
Any assignment related to video production, animation, illustration, special effects and post production is in good hands at Lapino Albino. We will actively think with you towards the greater good of the project and we will ensure a smooth production process.