Motion design uses graphic design principles to video production. You can compare this with an animated poster where all visual elements together illustrate the message of the video. Animation techniques are also applied but characters are seldom seen or are less animated or even inert in this kind of videos.
It’s a more informative style where the human aspect is less important. Motion design is a great way to explain a new process or a workflow, or to transform a rather boring PowerPoint presentation into something dynamic and entertaining.
These videos are very often accompanied by a voice-over which is illustrated with the different visuals and logos. The style can be completely personalized to the visual identity of your company or adapted to your target audience. As with animation, there is a lot of creative freedom. So why not use it?