Belgium Made-To-Measure
HARMONIMAGE
Film Image Branding
Actor : Benoit Derumier
Production & Script : Lapino Albino
Images: Lapino Albino
Post-Production & Script : Lapino Albino
The mission.
When Harmonimage came to us to make a video, they already knew our work on the « Made of Wood » film for Poncelet. As Harmonimage is in the luxury and refinement industry so, we had to work on the lighting and take care of the images to present its « image coach » activity and the quality of its services.
The goal was to show its products and partners without Harmonimage appearing in the video. However, the products should be the stars of the film, without making it an advertising film for them.
The creative proposal
After analyzing the briefing, we immediately thought of using a mannequin to link luxury products and Harmonimage coaching. In addition to providing a human aspect, this mannequin also allows the target to identify with it. This way, Harmonimage’s audience can project themselves and imagine the interest of using its services.
We then proposed to shoot the entire film in a studio to devote the first part of the day to the products and the other to the main character. This gave us the opportunity to create two distinct lighting setups for each of these elements.
Filming objects often resembles a still life. You have to give them life. To showcase the various products, we proposed working in macroscopy to search for details and textures.
The choice of music was also carefully considered to support the chic aspect and link the two atmospheres to create a whole.
Know-How
Tools
Camera: Sony FS7
Lens: Sigma 50mm macro / Canon 28/70 mm
Editing : Davinci Resolve
Color Grading: Davinci Resolve
En bref
Lenght: 2’00
Time to produce: 5 days
People involved: 2 in house
By-product: website header loop edit
Broadcasting
Offline: direct contact
Online: website and social network
