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Touch Point

IP BELGIUM

Animation    Marketing

Presenting IP Touchpoint

 

Production & Script :  Lapino Albino

 

Images: Intel & Lapino Albino

 

Sound Mixing: Bubbles Sound

 

Sound Recording: Phillips Sound

The mission.

IP is a media concern with radio and television stations, magazines and other media channels. As this sector has gone through many changes since media is being consumed more and more online and less and less in the more standard diffusion methods, IP needed to change the way advertising time was offered to their potential clients.

 

IP Touchpoint shows that even the more classic media channels work well in complementarity with the newer (online) media. IP can reach audiences anywhere at any time and they wanted to show that to their potential advertisers. For prospecting reasons they wanted to produce a animated video to show just this.

The creative proposal

A creative text was used as the base of this video. We created a new style of visuals just for this campaign, working with abstract humans, stylized decors and some abstract icons to make the content of the video as understandable as can be.

 

Making an advertising video to promote advertising is of course a challenge and the video needed to be engaging, convincing and dynamic. Using 2D animation in a very unique style makes this animation stand out of the lot and for Lapino Albino it was the start of a long collaboration.

We entered the final production in the Corporate TV & multimedia awards in Cannes and to our surprise we won an award with this video.


The festival isn’t known to easily give awards to animated projects but the final result of this production was found of a high enough quality to reward it with a Silver Dolphin.


For us this was the start of our more elaborate 2D animation video productions, confirming our capabilities and creativity.

Know-How

Tools

Camera:  Sony FS7

 

Lens: Sigma 50mm macro

 

Sound Recording: Phillips Sound

 

Voice Recording: Steph Peters

 

Editing : Davinci Resolve

 

Color Grading: Davinci Resolve

 

Post Production: adobe After Effects

 

3D editing: Blender


En bref

Lenght:  3’00

 

Time to produce: 3 weeks

 

People involved: 4 in house 

 

By-product: 1 minute edit, square format for social media & 4 languages translation

 


Broadcasting

Offline:  in house & fair

 

Online: website and social network

 
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