The creative proposal
A creative text was used as the base of this video. We created a new style of visuals just for this campaign, working with abstract humans, stylized decors and some abstract icons to make the content of the video as understandable as can be.
Making an advertising video to promote advertising is of course a challenge and the video needed to be engaging, convincing and dynamic. Using 2D animation in a very unique style makes this animation stand out of the lot and for Lapino Albino it was the start of a long collaboration.
We entered the final production in the Corporate TV & multimedia awards in Cannes and to our surprise we won an award with this video.
The festival isn’t known to easily give awards to animated projects but the final result of this production was found of a high enough quality to reward it with a Silver Dolphin.
For us this was the start of our more elaborate 2D animation video productions, confirming our capabilities and creativity.
Camera: Sony FS7
Lens: Sigma 50mm macro
Sound Recording: Phillips Sound
Voice Recording: Steph Peters
Editing : Davinci Resolve
Color Grading: Davinci Resolve
Post Production: adobe After Effects
3D editing: Blender
Time to produce: 3 weeks
People involved: 4 in house
By-product: 1 minute edit, square format for social media & 4 languages translation
Offline: in house & fair
Online: website and social network