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Accelerating Progress

PROMATI

Film    Corporate

Presenting Promati

 

Production & Script :  Lapino Albino

 

Images: Lapino Albino

 

3D Images: Lapino Albino

The mission.

Promati, an engineering company in Belgium and a part of Baucotech holding wanted a video to show their activities. Creating a video about their services is something quite ‘out of the ordinary’ in their sector and they didn’t have any clue about how to put what they do in the spotlights.

 

Their clients are companies that work with raw materials. Places where dirt and dust is just the way of things. The most heavy industry in Belgium uses their services and what they do is as crucial as the oil that makes the engine turn.

 

It doesn’t happen often but Promati gave us all the creative liberty to come up with a creative idea to approach their business.

The creative proposal

Our creative team analysed the activities of Promati and found beauty in the dirt. The heavy industry inspired our director to write down an industrial poem about ‘keeping everything moving’. This poem would be used as the voice over of the film for Promati.

 

Putting the images of heavy machinery in contrast with the carefully picked words of the poem together created this experimental video. The artistic approach to the dirty, muddy, greasy environment created this beautiful video.

industry-mountain-scifi
man at work

The video was shown for the first time at a company event where family members of the employees were also invited. Little did they know about their partners job, until they saw this film.

 

 

The workers of Promati finally had something to show to their close ones to  explain what they do and something to be proud of.

 

The company owners gave us complete trust and were extremely happy they did so. A ‘Carte Blanche’…

Know-How

Tools

Camera:  Sony FS7

 

Lens: Sigma 50mm macro / Canon 28/70mm

 

Voice Recording: Peeters Productions

 

Editing : Davinci Resolve

 

Color Grading: Davinci Resolve

 

Post Production: Adobe After Effects

 

3D editing: Blender


En bref

Lenght:  3’00

 

Time to produce: 2 months

 

People involved: 2 in house


Budget: 12k


Broadcasting

Offline:  in house & fair

 

Online: website and social network

 
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