The Story of Intel E.U.
INTEL EUROPE
Film Corporate
Presenting Intel in Europe with Tess Bryant.
Production & Script : Lapino Albino
Images: Intel & Lapino Albino
Sound Mixing: Bubbles Sound
Sound Recording: Phillips Sound
The mission.
Everybody knows Intel but less is know about the activities of Intel in Europe. Intel has been a pioneer in innovative technologies and especially as a microchip manufacturer. But there is a shift in their goals and ambitions as company.
To show the transition from a purely Tech manufacturing company to a data driven company to the European partners, clients and lawmakers, they wanted to create a video which shows their initiatives in Europe.
Not only the production plants were to be covered but also the different activities they participates in. Numerous Tech-start-ups or educational programs are supported by Intel.
Enough aspects to make this story a very compelling one indeed.
The creative proposal
This video was a challenge as most people already know quite a lot about Intel obviously but the activities in Europe are not to be underestimated.
The focus of the video would be more on their innovation in the data driven sectors then on their original activity of production of microchips.
We proposed to work with an actress who would be the narrator of the story of in Intel in Europe and she would takes us from place to place and from activity to activity.
Lapino Albino used every technique at our disposal for this video: be it filmed footage, 2D or 3D animation, extensive sound design and top notch story telling.
It was a big challenge to write down the text and structure as there are numerous things to talk about and for a company as Intel the equilibrium between creative storytelling and corporate information was a difficult exercise.
The result benefitted from this elaborate preproduction and the production became a very balanced film which tells the story from A-Z with visual effects that even surpassed our own expectations.
Know-How
Tools
Camera: Sony FS7
Lens: Sigma 50mm macro / Canon 28/70mm
Sound Recording: Phillips Sound
Voice Recording: Thomas Resimont (Bubbles Sound)
Editing : Davinci Resolve
Color Grading: Davinci Resolve
Post Production: Adobe After Effects
3D editing: Blender
En bref
Lenght: 3’46
Time to produce: 2 months
People involved: 4 in house
By-product: 1 minute edit, square format for social media & 4 languages translation
Budget: 30k
Broadcasting
Offline: in house & fair
Online: website and social network
