Je Cuisine Local
The creative proposal
This project for APAQ-W is a public market, so it is important for us to propose an innovative and tailored approach to the demand. After analyzing the call for tender, we decided to add a family of animated characters to highlight the human aspect of our proposal and stand out.
The original project was mainly based on figures and data reports highlighting the daily work carried out by APAQ-W. To make this more accessible to the target audience, we proposed creating a story based on the day of a family that consumes locally, from grocery shopping to family meals.
To strengthen local action, we decided to recreate the APAQ-W’s area of operation in 3D, the center of Gembloux, and add details such as the reproduction of a bus from the Walloon region. The family of characters would be animated in 2D in this environment, giving a unique and natural graphic style.
Finally, 3D allowed us to produce aerial shots of the fields. It is in these sequences that we proposed to present the raw data of APAQ-W.
Voice Recording: Steph Peters
Editing : Davinci Resolve
Post Production: adobe After Effects
3D mod: Blender
3D animation: Blender
Time to produce: 3 weeks
People involved: 2 in house
Offline: in house & fair
Online: website and social network