Je Cuisine Local
APAQW
Animmation Campaign
Production & Script : Lapino Albino
Images: Lapino Albino
3D mod & animation: Lapino Albino
2D animation & post production: Lapino Albino
Sound Mixing: Ssteph Peterss
Sound Recording: Steph Peters
The mission.
The APAQ-W (Walloon Agency for the Promotion of Quality Agriculture) is an organization that strives to promote and develop sustainable, high-quality agriculture, preferably in the short supply chain. As part of its #jecuisinelocal campaign, the APAQ-W wants to include a 2d animated video enhanced with 3D to raise awareness about the importance of local cuisine and highlight the benefits for the environment.
This will also remind people of one of the APAQ-W’s daily missions: to promote sustainable and high-quality agriculture.
The creative proposal
This project for APAQ-W is a public market, so it is important for us to propose an innovative and tailored approach to the demand. After analyzing the call for tender, we decided to add a family of animated characters to highlight the human aspect of our proposal and stand out.
The original project was mainly based on figures and data reports highlighting the daily work carried out by APAQ-W. To make this more accessible to the target audience, we proposed creating a story based on the day of a family that consumes locally, from grocery shopping to family meals.
To strengthen local action, we decided to recreate the APAQ-W’s area of operation in 3D, the center of Gembloux, and add details such as the reproduction of a bus from the Walloon region. The family of characters would be animated in 2D in this environment, giving a unique and natural graphic style.
Finally, 3D allowed us to produce aerial shots of the fields. It is in these sequences that we proposed to present the raw data of APAQ-W.
Know-How
Tools
Voice Recording: Steph Peters
Editing : Davinci Resolve
Post Production: adobe After Effects
3D mod: Blender
3D animation: Blender
En bref
Lenght: 2’02
Time to produce: 3 weeks
People involved: 2 in house
Broadcasting
Offline: in house & fair
Online: website and social network
