Deltenre & Co
The creative proposal
This project was one of the first in which we tried to take a broader perspective on our clients’ products and services. It’s a method that we’ve been trying to apply to every request we receive.
In this case, the process of creating a label was particularly interesting to us. A handful of small silicone beads moving from machine to machine and hand to hand to become a label. And what if we had the opportunity to experience the life of a label for a day? That’s the story we wanted to tell.
We came up with this approach during a brainstorming session, discussing a generic film opening from « Lord of War. » Why not recreate that opening as a « butcher shop label » version?
We follow the label’s creation, from silicone bead to its placement on a butcher’s display in a big-box store.
This story took us all the way to Cannes, where we won a Gold Award at the Cannes Corporate Film Festival in the « Corporate Image » category.
Camera: Canon 5D MKII
Lens: Sigma 50 mm macro / Canon 28/70 mm
Editing : Davinci Resolve
Color Grading: Davinci Resolve
Post Production: adobe After Effects
3D editing: Blender
Time to produce: 2 weeks
People involved: 3 in house
Recognition: Gold Award at Cannes Corporate Film Festival for « Best Corporate Image Film »
Offline: in house & fair
Online: website and social network