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Belgium Made-To-Measure


Film    Image    Branding

Actor :  Benoit Derumier


Production & Script :  Lapino Albino


Images: Lapino Albino


Post-Production & Script :  Lapino Albino


The mission.

When Harmonimage came to us to make a video, they already knew our work on the « Made of Wood » film for Poncelet. As Harmonimage is in the luxury and refinement industry so, we had to work on the lighting and take care of the images to present its « image coach » activity and the quality of its services. 


The goal was to show its products and partners without Harmonimage appearing in the video. However, the products should be the stars of the film, without making it an advertising film for them.

The creative proposal

After analyzing the briefing, we immediately thought of using a mannequin to link luxury products and Harmonimage coaching. In addition to providing a human aspect, this mannequin also allows the target to identify with it. This way, Harmonimage’s audience can project themselves and imagine the interest of using its services.


We then proposed to shoot the entire film in a studio to devote the first part of the day to the products and the other to the main character. This gave us the opportunity to create two distinct lighting setups for each of these elements.

hat video portfolio Luxury
macro video Luxury

Filming objects often resembles a still life. You have to give them life. To showcase the various products, we proposed working in macroscopy to search for details and textures.


The choice of music was also carefully considered to support the chic aspect and link the two atmospheres to create a whole.



Camera:  Sony FS7


Lens: Sigma 50mm macro / Canon 28/70 mm


Editing : Davinci Resolve


Color Grading: Davinci Resolve


En bref

Lenght:  2’00


Time to produce: 5 days


People involved: 2 in house


By-product: website header loop edit


Offline:  direct contact


Online: website and social network

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