A Great Company!
Production & Script : Lapino Albino
Images: Lapino Albino
Sound Recording: Phillips Sound
IpTrade is one of those small companies that work wonders. They operate in a sector that most people find abstract: they manufacture communication terminals for traders. From Liège to Wall Street, there’s only one step.
The IpTrade team wanted to create a promotional video for their company. After explaining to us what they do, how and why they are more performant, they made it clear that they did not want a traditional corporate film.
« We’re not here to bore ourselves! » The message was clear and addressed to the right people. Our meeting lasted several hours, with several bursts of laughter and ideas that went in all directions. A client as we often dream of.
The creative proposal
Now that we had had a good laugh, it was time to be serious about the script proposal. After turning this project in every direction, we decided to start from their nightmare: a boring corporate film like we used to see in the 90s.
Ip Trade is a great company! That was the starting slogan for our idea: to begin this promotional video as an annoying corporate with all the low-grade audiovisual clichés: opening on the building, tilt-shift from the clouds, exaggerated speeches from employees, etc. The voiceover narrating the story of this incredible company.
Suddenly, the narration stops the video and questions this curious company. The second film can then begin. We journey through the company’s history with its employees who transport us in time but also in the daily life of a happy group of friends.
This film is filled with references such as Matrix for the software part. We also find references to Apple and the creation of the Apple II hand-soldered, which was the case of the first terminal produced by IpTrade. We also see a prototype resembling a Ferrari which actually exists.
This video won a Silver Award at the Cannes Corporate Film Festival in 2017. »
Camera: Sony FS7
Lens: Canon 28/70mm
Voice Recording: Steph Peters
Editing : Davinci Resolve
Color Grading: Davinci Resolve
Post Production: adobe After Effects
Lenght: 4’14 »
Time to produce: a month
People involved: 4 in house
Recognition : Silver Award at Cannes Corporate Film Festival
Offline: in house & fair