The creative proposal
Lapino Albino was invited to create this video but to be able to tell the story we needed to get to the bottom of the subject.
IP2I invited us for a crash course about the legislation around patents to come up with a story that could explain the current problems the patent systems encounters.
Explaining this very complex matter with animated visuals was the best way to make everything as clear as possible.
The video was used to clarify their point of view towards policy makers and legal systems across Europe.
The visual approach of this animation video was inspired by video games like Badlands, Projection or Limbo. This was to represent the history of the patent system to explain why such a system is so important for innovation. The transition towards the current situation is also shown in the style which changes towards a more classic 2D animation approach.
The sound mix added a final touch and created another layer of storytelling to video.
Story: Lapino Albino
Voice Recording: Peters Productions
2D Animation: Adobe After Effects
Time to produce: 2 months
People involved: 3 in house
Offline: presentations towards policy makers & others
Online: website and social network