The creative proposal
Working on core values is not an easy thing because you have to understand a company without being part of it. We started with the idea that core values in an hospital can’t works with professional actors without transforming the reality lived by the employes and patients.
We quikly decided to center our proposal around people actualy working in the hospital. The next step was to analyse the values themselves and how we can connect them to the workers
We all agreed that they were a correlation between these values and sports or human behavior. Our little creative team proposed to put in place a casting with the hospital employes. Do you recognize yourself in one of these core values? Do you have an activity after work? That was the 2 conditions required.
The result is a series of videos with workers talking about their passions, their job. It’s honest, human and true and only made with volunteers employees who believe in their hospital core values.
Camera: Sony FS7
Lens: Sigma 50mm macro / Canon 28/70mm
Sound Recording: In house
Editing : Davinci Resolve
Color Grading: Davinci Resolve
Post Production: Adobe After Effects
Lenght Short edit: 1’30
Lenght Long Edit: 2’45
Time to produce: 1 month
People involved: 4 in house
Acting: 5 employees from Jolimont Group
Offline: in house, Hr recrutement