Nimo Tempo
LAMBDA-X
Film Product Marketing
Production : Lapino Albino
Script : Lapino Albino x Stephane Peeters
Images: Lapino Albino
Post Production: Lapino Albino
Edititng: Lapino Albino
The mission.
Lambda-x & Ariane Consulting asked us to create a video that would serve as the central focus of a global online marketing campaign. This marketing video would also be used offline at a global ophthalmology event in Milan.
However, there was a catch. We were not allowed to feature the company or its employees in the marketing video. Instead, we were tasked with highlighting a cutting-edge product: the Nimo Tempo contact lens analysis machine.
The video had to be up to the standards of Nimo Tempo, considered revolutionary.
The creative proposal
However, with a still life that needs to be brought to life, the task becomes even more challenging. Given that the object being brushed metal with precise design, we quickly realized that we needed to come up with a creative solution. Therefore, we imagined creating a giant black box in the offices of Lambda-x to take our pictures.
To elaborate further, the idea we developed with Ariane consulting was to work on curves and reflections to only reveal Nimo Tempo at the end of the video. This approach aimed at creating an element of surprise for the viewers and keeping them engaged throughout the video.
Our proposal also focused on the dynamism of the marketing campaign. To do this, we proposed making several « teaser » capsules based on keywords representing the revolutionary capabilities of Nimo Tempo: Speed, Convenience, Comprehensive Lens.
The marketing campaign will reach its peak with the launch of the machine at the Milanese show and the broadcast of the video in its entirety, revealing Nimo Tempo to the ophthalmic world.
Know-How
Tools
Camera: Sony FS7 / Black Magic Cine
Lens: Sigma 50mm macro / Canon 28-70mm
Editing : Davinci Resolve
Color Grading: Davinci Resolve
Post Production: Adobe After Effects
En bref
Lenght main edit: 1’00
Lenght teasers: 15″ – 45″
Time to produce: less then a month
People involved: 3 in house
By-product: 3 teasers
Broadcasting
Offline: in house sales/marketing & fair
Online: website, social network and linkedin ads
