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Nimo Tempo


Film    Product    Marketing 

Production : Lapino Albino


Script :  Lapino Albino x Stephane Peeters


Images: Lapino Albino


Post Production: Lapino Albino


Edititng: Lapino Albino

The mission.

Lambda-x & Ariane Consulting asked us to create a video that would serve as the central focus of a global online marketing campaign. This marketing video would also be used offline at a global ophthalmology event in Milan.


However, there was a catch. We were not allowed to feature the company or its employees in the marketing video. Instead, we were tasked with highlighting a cutting-edge product: the Nimo Tempo contact lens analysis machine.


The video had to be up to the standards of Nimo Tempo, considered revolutionary.

The creative proposal

However, with a still life that needs to be brought to life, the task becomes even more challenging. Given that the object being brushed metal with precise design, we quickly realized that we needed to come up with a creative solution. Therefore, we imagined creating a giant black box in the offices of Lambda-x to take our pictures.


To elaborate further, the idea we developed with Ariane consulting was to work on curves and reflections to only reveal Nimo Tempo at the end of the video. This approach aimed at creating an element of surprise for the viewers and keeping them engaged throughout the video.

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Our proposal also focused on the dynamism of the marketing campaign. To do this, we proposed making several « teaser » capsules based on keywords representing the revolutionary capabilities of Nimo Tempo: Speed, Convenience, Comprehensive Lens.


The marketing campaign will reach its peak with the launch of the machine at the Milanese show and the broadcast of the video in its entirety, revealing Nimo Tempo to the ophthalmic world.




Camera:  Sony FS7 / Black Magic Cine


Lens: Sigma 50mm macro / Canon 28-70mm


Editing : Davinci Resolve


Color Grading: Davinci Resolve


Post Production: Adobe After Effects

En bref

Lenght main edit:  1’00


Lenght teasers:  15″ – 45″


Time to produce: less then a month


People involved: 3 in house 


By-product: 3 teasers 


Offline:  in house sales/marketing & fair


Online: website, social network and linkedin ads

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