Cuvée Francisca
LINDEMANS
Animation Brand
Presenting Cuvée Francisca of Brewery Lindemans
Production & Script : Lapino Albino
Images: Lapino Albino
The mission.
The Lindemans Brewery was celebrating their 200 year anniversary and for this occasion they created a special Lambic beer: Oude Geuze Cuvée Francisca.
To put this new anniversary beer in the spotlights they asked Lapino Albino to create an animation video to tell the story of the birth of the brewery.
The special demand was that the animation had to be in the style of the visual on the label of this new beer.
The creative proposal
Our illustrators created several images of the main Character ‘Francisca’ in different stages of her life in the style proposed with the label.
These visuals were then animated in a background with visuals that look like they are ‘engraved’.
The movement through time was symbolised with a camera movement which moves towards the spectator.
Lastly, we recorded the voice over with the one of the original Lindemans family brewers, Dirk Lindemans to have the most authentic feel possible.
The fact that he tells the story of his family heritage makes of this little film a family heirloom.
The starting story of the Lindemans Brewery family will live on for eternity.
Know-How
Tools
Voice Recording: Lapino Albino
Visuals: Lapino Albino
Post Production: Adobe After Effects
En bref
Lenght: 30sec
Time to produce: 2 weeks
People involved: 3 in-house
By-product: 2 translated versions and for each version a different pack shot.
Budget: 15k
Broadcasting
Offline: in house & fair
Online: website and social network
