The creative proposal
Our illustrators created several images of the main Character ‘Francisca’ in different stages of her life in the style proposed with the label.
These visuals were then animated in a background with visuals that look like they are ‘engraved’.
The movement through time was symbolised with a camera movement which moves towards the spectator.
Lastly, we recorded the voice over with the one of the original Lindemans family brewers, Dirk Lindemans to have the most authentic feel possible.
The fact that he tells the story of his family heritage makes of this little film a family heirloom.
The starting story of the Lindemans Brewery family will live on for eternity.
Voice Recording: Lapino Albino
Visuals: Lapino Albino
Post Production: Adobe After Effects
Time to produce: 2 weeks
People involved: 3 in-house
By-product: 2 translated versions and for each version a different pack shot.
Offline: in house & fair
Online: website and social network