Production & Script : Lapino Albino
Images: Lapino Albino
Sound Mixing: Lapino Albino
Graphic design : Lapino Albino
The mission.
Logiplus is a company that offers access and security solutions for the railway industry. Specifically, they produce black boxes for trains on the international market. In light of the Covid19 crisis, they decided to review their product image for the reopening of an international trade show. To achieve this, they set out specific objectives.
Firstly, they wanted to highlight the complete access and security solution for a train. Additionally, they sought to emphasize the quality of their range of black boxes. So, they planned to create a « product catalog » video.
Finally, the last point of the briefing was that the three videos had to be finalized 30 days later.
The creative proposal
To highlight the access control solution, we proposed a scenario featuring a train robber, a train driver, and a maintenance worker. In this way, we could demonstrate the unauthorized entry, the known employee access, and the temporary access needed by the subcontractor.
Furthermore, this project would be realized in animation, but the Logiplus products would be integrated into the photos. Consequently, the animation can have a unique style while emphasizing the products.
This « photos integrated into animation » approach was also used in the second animation. In this video, we delve into the technical characteristics of the black boxes and the software provided with these products for the railway industry.
The idea of our second video is very inspired by Road Runner and Wile E. Coyote.
We took advantage of the product shooting to create a video catalog. As a result, the video was delivered in just 24 days, which was 3 weeks before the start of the show.
Know-How
Tools
Camera: Sony FS7
Creative tools: A pen, Photoshop & Illustrator
Animation : After Effects
Post Production: After Effects
En bref
Lenght:
« Access Control » : 1’33
« Crash Protected Memory » : 1’33
« Product » : 3’24
Time to produce: 24 days
People involved: 3 in house
Broadcasting
Offline: in house & fair
Online: website, Youtube, Linkedin
