Accelerating Progress
PROMATI
Film Corporate
Presenting Promati
Production & Script : Lapino Albino
Images: Lapino Albino
3D Images: Lapino Albino
The mission.
Promati, an engineering company in Belgium and a part of Baucotech holding wanted a video to show their activities. Creating a video about their services is something quite ‘out of the ordinary’ in their sector and they didn’t have any clue about how to put what they do in the spotlights.
Their clients are companies that work with raw materials. Places where dirt and dust is just the way of things. The most heavy industry in Belgium uses their services and what they do is as crucial as the oil that makes the engine turn.
It doesn’t happen often but Promati gave us all the creative liberty to come up with a creative idea to approach their business.
The creative proposal
Our creative team analysed the engineering activities of Promati and found beauty in the dirt. The heavy industry inspired our director to write down an industrial poem about ‘keeping everything moving’. This poem would be used as the voice over of the film for Promati.
Putting the images of heavy machinery in contrast with the carefully picked words of the poem together created this experimental video. The artistic approach to the dirty, muddy, greasy environment created this beautiful video.
The video was shown for the first time at a company event where family members of the employees were also invited. Little did they know about their partners job, until they saw this film.
The workers of Promati finally had something to show to their close ones to explain what they do and something to be proud of.
The company owners gave us complete trust and were extremely happy they did so. A ‘Carte Blanche’…
Know-How
Tools
Camera: Sony FS7
Lens: Sigma 50mm macro / Canon 28/70mm
Voice Recording: Peeters Productions
Editing : Davinci Resolve
Color Grading: Davinci Resolve
Post Production: Adobe After Effects
3D editing: Blender
En bref
Lenght: 3’00
Time to produce: 2 months
People involved: 2 in house
Budget: 12k
Broadcasting
Offline: in house & fair
Online: website and social network
