The creative proposal
Our creative team analysed the engineering activities of Promati and found beauty in the dirt. The heavy industry inspired our director to write down an industrial poem about ‘keeping everything moving’. This poem would be used as the voice over of the film for Promati.
Putting the images of heavy machinery in contrast with the carefully picked words of the poem together created this experimental video. The artistic approach to the dirty, muddy, greasy environment created this beautiful video.
The video was shown for the first time at a company event where family members of the employees were also invited. Little did they know about their partners job, until they saw this film.
The workers of Promati finally had something to show to their close ones to explain what they do and something to be proud of.
The company owners gave us complete trust and were extremely happy they did so. A ‘Carte Blanche’…
Camera: Sony FS7
Lens: Sigma 50mm macro / Canon 28/70mm
Voice Recording: Peeters Productions
Editing : Davinci Resolve
Color Grading: Davinci Resolve
Post Production: Adobe After Effects
3D editing: Blender
Time to produce: 2 months
People involved: 2 in house
Offline: in house & fair
Online: website and social network