Are You In?
ARBH
Film Promotional Marketing
Featuring : Tom Bone
Production & Script : Lapino Albino X Tramway21
Images: Lapino Albino
Post Production: Lapino Albino
Sound Mixing: Bubbles Sound
Sound Recording: Phillips Soun
The mission.
We have been commissioned by the Bruxelloise Tramway 21 and ARBH agencies to create a promotional video for indoor hockey. Their idea was to synchronize hockey movements with a rhythmic music to make the clip as dynamic as possible and easy to share.
The goal was to give it a viral side, so that Belgian hockey players can identify with it and share the video on social networks.
A marketing baseline was proposed by the agency : « Are you in?
The creative proposal
To clearly respond to the agency’s request, we had to make concessions and miracles. The budget did not allow us to spend without limit. Our first request was to be able to benefit from several hockey players, some of whom are well known to the public, on the same day.
In this way, we were able to shoot all the sequences in one day. By proposing schedules for each person, we were able to chain the cut plans and record enough sequences in a long day of filming.
Once this scheduling problem was solved, we still had a challenge to overcome to achieve the desired result. We need a large and quiet room in which we need to build a black box the size of a half hockey rink.
The agency found an unused sports hall, and quickly got to work. Within three hours, a black box and lighting were installed. After that, the team devoted the rest of the day to producing plans of players and the goalkeeper.
As soon as we created a first synchronized version to the music of this promotional video, we added some graphical elements to be in line with the image campaign distributed on social networks. Additionally, we made some adjustments to ensure that the overall look and feel of the video matched the branding guidelines. Finally, we reviewed the final version to ensure that it met all of our quality standards before publishing it on our social media channels.
Know-How
Tools
Camera: Sony FS7
Lens: Sigma Canon 28/70 mm / 300mm
Sound Recording: Phillips Sound
Editing : Davinci Resolve
Color Grading: Davinci Resolve
Post Production: adobe After Effects
En bref
Lenght: 55″
Time to produce: 2 weeks
People involved: 3 in house
By-product: short edit, square format for social media & 2 languages translation
Broadcasting
Offline: –
Online: website and social network & mailing
