3D Animation Explainer
We love to take on this kind of challenge! Knowing the client and their products well, we immediately imagined using 3D and proposed an approach. 3D offers the possibility to rotate around a scene to show an environment from different angles.
However, 3D takes more time to manufacture, animate, and especially, the rendering time to deliver the final file is significantly longer than for any other technology.
The creative proposal
Without wasting any time, we modeled the different ophthalmic lenses control machines using photos from the client’s website. A basic character is present to show a human manipulating the machine. We also highlighted software compatibility by focusing on it.
Finally, the film ends with a modern Industry 4.0 production where everything is automated. The file was delivered in 8 days and broadcasted in full HD at ESCRS in Milan
Editing : Davinci Resolve
Post Production: adobe After Effects
3D modeling & rendering: Blender
Time to produce: a week
People involved: 2 in house
Offline: in house & fair
Online: website and social network