Presenting Mondi in the Benelux
Production & Script : Lapino Albino
Images: Lapino Albino
Sound Mixing: Lapino Albino
3D Animation: Lapino Albino
Mondi is a world player in paper applications and has several plants in Belgium and the Netherlands. They often have visits from clients or other interested distributors of their products, sometimes even audits about the hygiene in their production plants. Especially as they produce industrial bags for the food industry.
These visits are on the other hand actually a risk for contamination and can cause problems for their standards. That was why Mondi wanted to produce a video that would show the activities inside their facilities, so that people don’t need to enter to see the production process.
The creative proposal
The video created for Mondi is a very standard Corporate Image film which shows the production process from paper to industrial paper bag for food industry.
All steps in the creation are followed and all aspects of the added value a company as Mondi offers is presented in the video either with filmed footage or with animations or animate key words.
Even the transportation and use of their bags is shown.
In a corporate presentation like this, it is always important to keep the target audience in mind.
The people who were going to see this video would be already interested in the products and would already know what they are looking for.
Therefor this film can be me mostly informative and still entertain with the way the information is shown.
A small paper plane which flies through the images ties everything together, as well as a resounding voice over.
Camera: Canon MkII
Lens: Sigma 50mm macro
Voice Recording: Stef Peters
Editing : Final Cut Pro
Color Grading: Davinci Resolve
Post Production: Adobe After Effects
3D editing: Blender
Time to produce: 2 months
People involved: 3 Lapino’s
By-product: a 5 minute edit & 4 languages translation
Offline: in house & fair
Online: website and social network