Made Of Wood
The creative proposal
The approach we proposed to the client was primarily based on woodworking. Specifically, we focused on the art of carving a block into a work of art. By doing so, we were able to meet the client’s request to stay true to the tradition and the spirit of the brand’s founding craftsman. In addition, we aimed to create a truly immersive experience for the viewer. We wanted them to be able to practically smell the wood when they watch the video.
We then proposed to work directly in the Brussels workshop. A small artisan workshop, filled with carpentry tools. This would bring us closer to the authentic side of the product but it would also pose another problem: the space was cramped and not necessarily suitable for a studio shoot.
We solved the problem of the cramped space and cluttered look of a workspace by eliminating the background. By using multiple lighting points, we created a black infinity while focusing the light on the actions.
This black background emphasizes the luxurious aspect of the product. The contrast with the color of the wood and the dust dancing in the reflection gives this branding film a unique touch. A sound design filled with reverb on a dissonant old piano reinforces the warmth of the images shot with the Red Dragon.
Camera: Red Dragon
Lens: Zeis ciné serie
Editing : Davinci Resolve
Color Grading: Davinci Resolve
Sounds Post-Production: Ableton Live
Time to produce: 7 days
People involved: 4 in house
Online: website and social network