ZF WIND POWER
The creative proposal
Lapino albino has been working closely with ZF Wind Power for several years now, creating video for new products, new services or any other mission.
For this new and innovative service ZF asked us to propose a new approach. Something that would stand out of the videos this sector is used to.
Most of these videos are meant for engineers or high-tech profiles. So the videos in the sector were mostly informative.
By proposing an animation instead of real live filmed images we already proposed something different. Adding a bit of humour would make the video attractive and entertaining for a message that is quite technical.
The cartoon style of animations and movements would exaggerate the actions in the video and by adding a bit of sound design, the magic touch, the video would be uplifting and easy to love.
So easy to love that ZF Wind Power used this video as the start of a whole new brand: Thrive. The characters lived on in that project and the visuals were used in more videos, posters, fair stands and all other derived media.
Editing : Davinci Resolve
Post Production: adobe After Effects
3D modeling & rendering : Blender
Lenght: 2’19 »
Time to produce: 1month
People involved: 3 in house
Offline: in house & fair
Online: website and social network